Avery Brewing’s Stampede Gold Lager is the official licensed beer of Colorado University Athletics. Previously, the beer was only available in 12-packs and aligned to Avery’s core, white packaging. To make the carton more desirable for gamedays and tailgating, the package format was changed to a 15-pack and a 16 oz. can was also created. Both designs highlight and reflect Avery’s partnership with the university, while also staying true to the Avery brand.