HOP FREAKS
EXPLORATION SERIES
The Hop Freaks Exploration Series was launched to unify the brewery’s various IPA offerings under a new umbrella. The various elements compliment Avery Brewing’s core six-pack offerings, while offering a sense of outdoor adventure. The unique badge illustrations emulate a collection of stickers collaged on a water bottle or roof box as different locations (or in this case, beers) are explored.
ROLES PROVIDED
• Art Direction
• Brand Strategy
• Package Design
• Adaptation
• Print Management
• Project Management